Textile Institute of Pakistan
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How Our Videos Helped Reposition TIP for a New Generation
Project Timeline
March–June 2024
Scope
Digital Strategy, Video Production, Campaign Execution
Lead Director
Mohammad Ali Hakeem, Chalte Purzay Films
The Brief
TIP came to us with a challenge modernize their brand, help boost admissions, and reconnect with their alumni community. However, there was a catch: a lack of a dedicated marketing team, outdated digital infrastructure, and a website that had been compromised.
That’s where we came in.
Our Approach
- Conducted a digital brand audit and presented a strategic roadmap
- Developed brand-aligned content pillars and video formats
- Shot across multiple TIP campuses in a 9-day intensive production sprint
- Delivered 38 videos (original scope: 4) + 10 custom ad creatives
- Covered everything from the institutional documentary to student and alumni stories, event highlights, and application explainers
The Results
Metric | Performance Highlights |
Total Reach (Meta Ads) | 3.26 million+ people reached |
Verified Leads Generated | 1,999 leads (1,249 via FB + 750 from website forms) |
Instagram Organic Reach | 561,400+ people engaged |
YouTube Channel Launch | 5.1K+ views and 200+ subscribers in the first month |
LinkedIn Follower Growth | 1,851 new followers organically (despite access issues) |
What We Learned
You don’t need a massive budget to make an impact — you need the right story, told the right way, and the systems to support it.
The Alumni Spotlight series went viral. The Degree Show content was shared widely in the textile industry. And even though internal processes caused delays, the videos did their job — sparking engagement, generating leads, and helping reposition TIP’s brand with a younger, digitally native audience.
Final Thoughts
Great institutions deserve great storytelling.
At CP Films, we don’t just make videos — we help brands build trust and scale influence through cinematic, results-driven content.
If your institute or brand is ready to evolve, let’s talk.
Want to see the TIP videos? Reach out and we’ll send over a private link.